Moving forward in Bing Webmaster Tool in this chapter, we are going to take a look at the next navigation menu  which is “Reports & Data”. As the name suggests this section mainly consists of data and reports. So let’s check what we have in store for us.

bing report and data

1. Page Traffic: This section gives details about how the pages of your website are performing in terms of search traffic. So bing gives the traffic data on per page basis and these data are combined data, from Bing and Yahoo search. The data available by default is of 30 days. You can change the time frame to view data for your selected time period.

bing page traffic

Data available for us to see are as follows:

  1. Page: Links of pages that appear in search result. You can click on each page link to view the detailed statistics for each page.
  2. Clicks from search: Number of clicks that happened to these pages on search result.
  3. Appeared in Search : Number of times these pages appeared in search results.
  4. Click-Trough rate: What is the click through percentage.
  5. Average Search Click position: Average position of search results when the click was done on the page link.
  6. Average Search Appearance position: Average position of page in entire search result on Yahoo and Bing.
  7. Search keyword: Keywods for which your web page appeared in search results. You need to click on “View” link to get the details.

2. Index Explorer: This tool presents a view how Bing sees your website. This information is about URL of your website, which Bing has organized in the form of explorer and folder layout. It gives information about URLs that has been crawled by Bing on the web, including redirects, broken links, or those blocked by robots.txt. Clicking through these folder bring more information about these particular URLs like number of times this link appeared in search, number of time it was clicked in search result, when was it discovered and crawled and any error found during the crawl.

bing index explorer

You can also filter the data according to some parameters given. Which can be accessed by clicking on arrow as shown below.

 bing index explorer filter

3. Search Keywords: This data gives information about what keywords are driving impression and traffic to our website. Data which shows here is by default for 30 days. You can change the time frame to see data of a particular time period.

 bing search keywords

Data available for us to see are as follows:

  1. Keywords: This gives data about list of keyword for which our website appeared in the search result. You can click on keyword to get detailed data for that particular keyword.
  2. Clicks from search: Number of clicks that happened to these pages for the given keyword on search result.
  3. Appeared in Search: Number of times these pages appeared in search results for a given keyword.
  4. Click-Trough rate: What is the click through percentage.
  5. Average Search Click position: Average position of search results for a given keyword when the click was done on the page link.
  6. Average Search Appearance position: Average position of page for a given keyword in entire search result on Yahoo and Bing.
  7. Served Pages: It gives the details of pages which appeared in search results for a given keyword. You can click on the view link to see this data.

4. SEO Reports: This is report is generated on basis best SEO practice which google thinks you should follow and is not being followed on your website. It will give you a description of the issue along with the severity of the issue,a number of times this issue was found (Error Count) and number of pages the issue was found on.

bing seo reports

5. Inbound Links: This option gives information about the number of backlinks pointing to your website. Information here is available on per page basis. Clicking on the individual page link will bring up the links of the website which is linking to your web page along with the anchor text used in the link.

bing inbound links

6. Crawl Information: This allows us to see what are the issues faced by Bing while crawling our website. Unlike GWT, BWT gives information in technical terms. It also tells here if any of the website is blocked by robot.txt file. DNS failure and Connection time outs would indicate an issue with your web hosting and downtime, which occurred while Bing was trying to crawl your website.

bing crawl informationTo know more about error codes displayed in “Crawl Information”, click here.

7. Malware : This section informs you about security issues found on your website.

bing malware

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