What is Google webmaster tool?

I would say it is one of the greatest gifts provided by Google to website owners, developers and SEO professionals. It is a free service from Google which provides you  all sorts of data needed to monitor and maintain your website. Data provided by it tells you how are you performing in search results, what are the areas you are good in what areas you need to improve in. It actually helps you see your website the way Google search and the world sees your website.

Apart from providing data it also alerts you if it finds anything wrong with your website or if your website has been infected by  malware.

The most important benefit of Google webmaster are tools which it provides along with data to help webmasters to make some of their jobs easier.

Why should you use Google webmaster tool and who should use it?

Many ask that why should you use Google webmaster tool when there are lot of commercial tools available in market which offer more data and information than what this tool would provide.

The answer to the question is that may be other commercial tools are feature packed, but they are still no match to Google webmaster tool. Using Google webmaster tools is just like getting training from a coach who has invented the game. So the data and tools which Google provides are more reliable than what is available in the market and most importantly it is free.

Now coming to the second part of the question who should use this tool?

Anyone who is associated with any website and has an interest in it and wants his website to do well in search result, should use this tool. You do not need any special qualification to use this tool. Anyone with a little bit of technical acumen can use this tool.

This tool provides a huge amount of data which is beneficial for different people associated with a website in a different way.

It provides data like website traffic, information about the keywords for which your website appears, data about backlinks of your website and number of pages which have been indexed. These data can be vital for SEO professionals who can judge how much his effort has payed and what more he can do to improve the site performance.

Data such as error in HTML and structured data can help a web developer to resolve existing issue with website make and improve it to perform better.

If you are a website administrator then this is must have tool for you. It makes your job a lot easier and helps you monitor server errors, site load issues, and security issues like hacking and malware.

For business owners it is the best reporting tool. Even if you have hired some on to look after your website you should still get access to the webmaster account and check how your website is performing it actually helps you to make your business decision.

I hope I have been able to outline the importance of this tool. I would really suggest you to start using it in order to feel the power it gives in your hand as an SEO professional.

In coming chapters you we will discuss how to start using this tool and how to use different resources and data in an efficient way.

Before I move on I would highly encourage you to ask questions if you have any doubts. I would also request you to use forum to ask question and participate in answering the question.

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