Chapter 1 – Bing Webmaster tool (adding and verifying website).
After Google, Bing has the second largest share of search traffic, although it is not equal to Google in terms of traffic, but it has got traffic and for websites traffic from anywhere is welcomed.
Like Google Webmaster tool which Google has created to help website owners similarly Bing too has its webmaster tool for website owner or webmasters. We have already discussed the significance of webmaster tool in the first chapter of Google webmaster tool so I would remain same for Bing webmaster tool so in this chapter, we would start by adding a website in Bing Webmaster tool and verifying in.
The first thing which you need to do is to get a Microsoft login, if you do not have a Microsoft account this is the time to get one so sign up for Microsft account.
If you already have an account, you can sign in once you are signed in, you will presented with “My sites”dashboard. It will contain a list of websites if you have already added any website to BWT account.
To add a site to BWT you need to enter the URL of the website in “Add a Site” box and click on “ADD”.
Now it will give you the option to sitemap which you can do now or skip it and do it later. It would also ask for information that at what part of the day do you receive traffic. I would suggest to keep it to default which is “All day” and click on add.
In next step it will ask you to verify your website. Bing gives three options for verification.
- XML file: It gives you the option to download an XML file. The file name is BingSiteAuth.xml. You need to upload he file to the root of your website directory. To validate the update you can visit www.yousitename.com/ BingSiteAuth.xml. If you get an XML page you are done, now you can click on “Verify” button to verify your website
- Meta tag: Second method is to add a meta tag to your website. This meta tag needs to be added in the <head> part of HTML of the home page. For WordPress, and other CMS user, you can use plugins to do the same. Once it is updated you need to click on “Verify” button.
- Add CNAME record of DNS: In this option you need to update CNAM record to your DNS. For this you need to choose the name of your web hosting provider and this will give you steps on how to add the CNAME. Once you are done with adding CNAME you can click on “Verify” button to add your site.
These verification methods are same as it is in Google webmaster tool. If you have verified your account in in Google webmaster tool you should have no difficulty in doing so in Bing webmaster tool.
Once your verification process is complete you should see your website in “My Sites” dashboard.
To remove the website from BWT account, you need to simply need to select the website from “My Sites” dashboard and then click on delete.
This was all about adding and deleting a website and verification in BWT. In the next chapter, we will get into details by touching each of its menu and data and functions associated with it.
If you have any doubts please ask a question and please make maximum use of forum.